Orthoplex Product Guide
The Orthoplex Product Guide is a lengthy catalogue featuring a range of nutritional supplement products, practitioner guides/glossaries, as well as the company’s background and their product quality process.
For the past 3 editions, I have worked closely with each department to help produce this guide. Some of my responsibilities for this project are below.
Attention to detail
With multiple people editing this document, it is part of my job to help oversee these changes and make sure there are no typos or incorrect values in relation to nutritional and product information. I also ensure each product factsheet is consistent in design, and work with the team so the most up-to-date info is included before the print deadline.
Keeping the design fresh each year
Since joining the team, I have taken the guide’s design in a more illustrative direction, which has been embraced by Orthoplex and their loyal practitioners. My design style has helped set the brand apart from competitors in the industry and offers a youthful and fresh look. Creating new cover art is a highlight each year, as well as designing the introductory pages to be more engaging, by including more illustrations/icons and being bolder with the use of brand colours.
Transitioning the guide online
Although practitioners still find value in a printed version, in an effort to be more sustainable and environmentally friendly, we have also created an interactive online Product Guide. It is my responsibility to upload the guide each time Orthoplex releases a new product – this also includes making sure all of the links work for practitioners to access anytime.